Resume

SPRUCE HEALTH, Head, Growth Marketing (7/2021 - 1/2026) 

Designed and lead a data‑driven, multi‑channel content ecosystem and webinar engine that drives sustained engagement and consistently generates thousands of MQLs annually. Oversee end‑to‑end content strategy and execution while architecting customer acquisition and retention programs tightly aligned with cross‑functional GTM objectives and revenue targets, contributing to 38% year over year growth.

 

OMADA HEALTH, Senior Growth Marketing Strategist (3/2019 - 6/2021) 

Created and scaled demand across three high‑value audiences—employers, benefits consultants, and health plans—by translating complex clinical and product concepts into clear business outcomes, building multi‑product positioning, enablement toolkits, and integrated programs that drive net‑new pipeline and progress in‑flight opportunities. Generated 117 meetings with priority brokers to become the #3 marketing‑sourced pipeline influencer and lead partner and customer communications for the global summit, attracting 3,100+ registrants and earning a 93% CSAT score.

 

FRESHWORKS (AnswerIQ), Director of Marketing & Growth (4/2018-3/2019) 

Drove end‑to‑end growth strategy, product positioning, branding, messaging, and content development across the full customer journey and channel mix, owning social media, SEO, corporate blog, ABM, and event strategy to accelerate pipeline and revenue impact. Led a website redesign and ongoing optimization to reflect differentiated AI positioning, growing organic traffic 30% in 10 months through SEO and a consistent editorial engine, while managing social and digital channels to expand audience reach and engagement. Built and launched an account‑based marketing program that achieved a 15% conversion rate and secured 4 net‑new accounts, creating targeted sales enablement and positioning materials to deepen partner and stakeholder alignment.

FOODSMART (Zipongo), Senior Marketing Lead (11/2016-3/2018) 

Led strategic, data‑driven account‑based marketing and targeted demand programs for high‑value accounts, building a geo‑specific ABM motion that retained two major customers while aligning messaging, content, and channels to priority segments. Owned multi‑persona targeting and nurture journeys to systematically advance opportunities through the sales cycle, and directed social, digital, and website optimization efforts to reinforce outbound and demand initiatives with campaign content tightly mapped to ABM strategy and audience needs.

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CORE BRANDS, Senior Marketing Strategist (5/2014-08/2016)

Led acquisition and retention marketing programs across eight distinct product lines, heightening brand awareness, strengthening differentiated positioning in the marketplace, and increasing product accessibility for key segments. Owned brand planning and marketing roadmaps for each line—defining unique positioning, segmentation, and audience strategies—while leading competitive analysis and insight development to inform go‑to‑market. Created original, cross‑channel content (email, web, social, print) and product messaging frameworks to power integrated programs that drove both net‑new acquisition and ongoing retention across the portfolio.

 

MESSAGE SYSTEMS, Director of Marketing (3/2010-5/2014)

Led global brand, content, partner, and customer marketing, owning the design, management, and optimization of integrated programs that fueled pipeline generation, accelerated acquisition, and strengthened customer relationships. Directed sales enablement strategy and Challenger‑aligned training, developing high‑impact content and playbooks that equipped go‑to‑market teams to convert and close, while orchestrating nurture journeys and customer touchpoint campaigns that supported exponential growth. Served as the first marketing hire in the San Francisco office and scaled the organization to a 10‑person team, building the foundational marketing engine and partnership strategy to support long‑term, scalable revenue impact.

 

ADOBE SYSTEMS, Senior Marketing Consultant (3/2009-3/2010) 

Served as a strategic advisor overseeing content and research, digital strategy, brand marketing, and key relationship management, building a comprehensive content library (case studies, white papers, research, corporate blog) to fuel top‑of‑funnel demand and aggressive outbound programs. Partnered with Fortune 500 employers, including Target, Best Buy, and Disney, to surface differentiated use cases and convert them into scalable, high‑impact content assets, while directing webinar strategy, outbound email, and an always‑on content flywheel that doubled lead volume and consistently exceeded quarterly targets. Also led advertising, digital event strategy, and media planning to amplify brand awareness, strengthen market presence, and continuously feed demand generation efforts.

 

ALLUDO (Roxio/Sonic Solutions), Director of Digital Marketing & Growth (4/2004-1/2009) 

Cross‑functional team leader responsible for defining the overarching content, digital, and brand strategy for the Web Products & Services organization, building an integrated marketing roadmap that supported both acquisition and retention goals across a global consumer base. Led the creation and orchestration of a global, omni‑channel outbound marketing engine and robust content flywheel, owning voice, positioning, and messaging across a portfolio of consumer brands—including flagship products Creator and Toast—with distinct audiences and aggressive quarterly targets.