RESUME

SPRUCE HEALTH, Head, Growth Marketing             (7/2021 - Current) 

Drive the visibility and adoption of the proprietary medical communication platform. Own growth and user acquisition, product marketing, sales enablement, and user education. Designed, launched, and now manage an aggressive content marketing calendar, ongoing omni-channel marketing engine to grow key audiences, and website and corporate blog development and optimization.

 

OMADA HEALTH, Senior Growth Marketer                (3/2019 - 6/2021) 

Created demand across three unique audiences; employers, benefits consultants, and health plans. Focused on translating complex concepts into clear benefits and creating multi-product positioning, enablement tools, and marketing programs to generate net new leads and progress existing leads through the funnel.

 

ANSWERIQ, Director of Growth Marketing                  (4/2018-3/2019) 

Drove growth strategy, inclusive of product positioning, branding, messaging, and content development across the customer journey and mix of channels and properties. Owned social and digital media presence, SEO/SEM initiative, blog, vendor relationships, ABM program, and event strategy.

ZIPONGO, Senior Demand Generation Strategist    (11/2016-3/2018)  Led strategic, account-based marketing and lead generation programs. Focused on multi-persona development, nurture program development and optimization, social and digital media management, and website optimization/SEM/SEO.

​

CORE BRANDS, Senior Marketing Strategist              (5/2014-08/2016)

Responsible for revenue generation via acquisition and retention marketing programs designed to heighten brand awareness, create relevant differentiation in the marketplace, and increase product accessibility. Developed the brand plans and marketing roadmaps across eight unique product lines, created original content to support cross-channel marketing programs, developed product positioning, competitive analysis, segmentation strategies, and audience insights. 

 

MESSAGE SYSTEMS, Director of Marketing                    (3/2010-5/2014)

Led product marketing, partner marketing, customer touchpoint marketing, and sales enablement. Charged with designing, managing, and optimizing global initiatives that supported lead generation and nurture programs to meet pipeline and acquisition targets. 

 

ADOBE SYSTEMS, Senior Marketing Consultant         (3/2009-3/2010) 

Strategic advisor responsible for content and research, digital strategy, brand marketing, and strategic relationship management. Developed a content library in support of aggressive outbound programs, including but not limited to customer case studies, white papers, and corporate blog development. Managed outbound email initiatives, webinar strategy, and advertising/media planning; doubling lead volume and exceeding targeted goals quarter over quarter. 

 

ROXIO, Director of Digital Marketing                            (4/2004-1/2009) 

Cross-functional team leader responsible for developing the overarching strategy and marketing roadmap in support of the Web Products & Services organization. Built and directed a global, omni-channel consumer-facing outbound marketing program.