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Marketing Work

HEALTH TECH

 

As the head of brand and content-led growth marketing at Spruce Health, I built a data‑driven, multi‑channel content ecosystem and webinar engine that drives sustained engagement and consistently generates thousands of MQLs. I lead end‑to‑end content strategy and execution while architecting customer acquisition and retention programs tightly aligned with cross‑functional GTM objectives and revenue targets, contributing to 38% annual growth.

 

Highlights: 

  • Designed, launched, and manage an aggressive content engine

  • Website retargeting: 70,000+ leads/annually

  • Automated referrals: increased conversion 65%

  • Introduced influencer marketing: increased SEM conversion 20%

  • Developed G2 presence: increased testimonial database by 6380%

  • Developed the Spruce website & corporate blog

  • Increased social media following by 326%

DIGITAL HEALTH

 

As a senior marketing strategist at Omada Health, I created and scaled demand across three high‑value audiences—employers, benefits consultants, and health plans—by translating complex clinical and product concepts into clear business outcomes, building multi‑product positioning, enablement toolkits, and integrated programs that drove net‑new pipeline and progressed in‑flight opportunities.

 

Highlights: 

  • Developed a Door Opener Series for Benefits Consultants|Created 117 meetings

  • Designed a robust content strategy to support the Virtual Summit, exceeding registration goals and attracting 3,100+ registrants, earning a 93% CSAT 

    • Leveraged a mix of edm, social, and paid ads

  • Launched a Lunch & Learn Series | 52 meetings  

  • Designed Payer toolkits for member onboarding

  • Developed a Campaign Process doc that greatly reduced cycles and created efficiencies for cross-functional stakeholders

AI & MACHINE LEARNING

 

At AnswerIQ, I drove the end‑to‑end growth strategy, product positioning, branding, messaging, and content development across the full customer journey and channel mix; owning social media, SEO, corporate blog, ABM, and event strategy to accelerate pipeline and revenue impact.​

 

Highlights: 

  • Led a website redesign and ongoing optimization effort that grew organic traffic by 30%

  • Managed social and digital channels to expand audience reach and engagement

  • Built and launched an account‑based marketing engine that achieved a 15% conversion rate and secured 4 net‑new accounts

  • Created targeted sales enablement and positioning materials to deepen partner and stakeholder alignment

DIGITAL NUTRITION

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At Zipongo I led strategic, data‑driven, account‑based marketing and targeted demand programs for high‑value accounts, building a geo‑specific ABM motion that retained two major customers while aligning messaging, content, and channels to priority segments. I owned nurture journeys to systematically advance opportunities through the sales cycle, and directed social, digital, and website optimization efforts to reinforce outbound and demand initiatives with campaign content mapped to ABM strategy and audience needs.

 

Highlights: 

  • Developed a multi-persona study that shaped ICPs

  • Content development strategy led to 26% lift in organic site traffic 

  • Exceeded qualified lead goal QOQ

  • Geo-specific ABM program retained key business

HOME AUTOMATION

 

At Core Brands I led acquisition and retention marketing programs across eight distinct product lines, heightening brand awareness, strengthening differentiated positioning in the marketplace, and increasing product accessibility for key segments. Developed brand plans and marketing roadmaps for each line—defining unique positioning, segmentation, and audience strategies—while leading competitive analysis and insight development to inform go‑to‑market.

 

Highlights: 

  • MOM revenue lift of 18% (in a stagnant space)

  • Launched first B2C product, exceeding goals 50%

  • Produced new content for Sunfire, Speakercraft, Elan

  • Created original, cross‑channel content and product messaging frameworks to power integrated programs that drove net‑new acquisition and ongoing retention across the portfolio

EMAIL INFRASTRUCTURE

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At Message Systems, I led global brand, content, partner, and customer marketing, owning the design, management, and optimization of integrated programs that fueled pipeline generation, accelerated acquisition, and strengthened customer relationships. I directed sales enablement strategy and Challenger‑aligned training, developing high‑impact content and playbooks that equipped go‑to‑market teams to convert and close, while orchestrating nurture journeys and customer touchpoint campaigns that supported exponential growth.

 

Highlights: 

  • Served as the first marketing hire in the San Francisco office and scaled the organization to a 10‑person team, building the foundational marketing engine and partnership strategy to support long‑term, scalable revenue impact

  • Launched first sales enablement program resulting in 40% less churn 

  • President’s Club winner for three years straight

ON-DEMAND RICH MEDIA

 

I served as a strategic advisor to the Adobe Scene7 team, overseeing content and research, digital strategy, brand marketing, and key relationship management, building a comprehensive content library (case studies, white papers, research, corporate blog) to fuel top‑of‑funnel demand and aggressive outbound programs.

 

Highlights: 

  • Partnered with Fortune 500 employers, including Target, Best Buy, and Disney, to surface differentiated use cases and convert them into scalable, high‑impact content assets

  • Directed webinar strategy, outbound email, and an always‑on content flywheel that doubled lead volume and consistently exceeded quarterly targets

  • Led advertising, digital event strategy, and media planning to amplify brand awareness, strengthen market presence, and continuously feed demand generation efforts

DIGITAL MEDIA MANAGEMENT

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Cross‑functional team leader at Roxio (now Alludo), responsible for defining the overarching content, digital, and brand strategy for the Web Products & Services organization, building an integrated marketing roadmap that supported both acquisition and retention goals across a global consumer base. Led the creation and orchestration of a global, omni‑channel outbound marketing engine and robust content flywheel, owning voice, positioning, and messaging across a portfolio of consumer brands—including flagship products Creator and Toast—with distinct audiences and aggressive quarterly targets.

 

Highlights: 

  • Directly supported the increase in Direct-To-Consumer sales from $4M to $34M

  • Increased the end-user registration database by 270% to exceed 65M unique registrations

  • Contributed to the execution of a consolidated technology platform to support 22 currencies, 28 payment methods, & physical product distribution

PROJECT WORK

 

Yahoo! SiteBuilder to Wells Fargo IRA and Asset Management, my project work has presented as digital campaigns, print, websites, experiential events, and beyond.

 

Highlights: 

 

 

 

 

 

  • Collaborated on the development of a data mining app later positioned for Apple acquisition.

 

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