top of page

LATEST PROJECTS

Health Tech

As the head of growth marketing at Spruce Health, I drive the visibility and adoption of the proprietary medical communication platform. I own growth strategy and user acquisition, partner communication, product marketing, sales enablement, and user education.

 

Highlights: 

Digital Health

As a senior growth leader at Omada Health, I simplified complex concepts into clear benefits and create targeted campaigns that resonated with key decision makers and resulted in conversion.

 

Highlights: 

AI & Machine Learning

At AnswerIQ, an SF-based AI startup, I drove strategy, campaign planning, and creative execution of experiential door openers, social and digital media, website optimization, corporate blog and content development, vendor relationships & event strategy.

 

Highlights: 

  • 30% lift in organic site traffic

  • 15% ABM program conversion

  • Closed four new accounts in eight months

Digital Nutrition

At Zipongo, now FoodSmart, I was responsible for strategic, account-based marketing and lead generation programs that resulted in SQL conversion. I was primarily focused on multi-persona development, nurture program cultivation, content creation, social and digital media management, and website development & optimization/SEM/SEO.

 

Highlights: 

  • 26% lift in organic site traffic 

  • Exceeded qualified lead goal QOQ

  • Geo-specific ABM program retained business

Home
Automation

At Core Brands I was responsible for revenue generation via acquisition and retention marketing programs designed to heighten brand awareness, create relevant differentiation in the marketplace, and increase product accessibility. I developed the brand plans and marketing roadmaps across eight unique product lines, created original content to support cross-channel marketing programs, developed product positioning, competitive analysis, segmentation strategies, and audience insights. 

 

Highlights: 

  • MOM revenue lift of 18% (in a stagnant space)

  • Launched first B2C product, exceeding goals 50%

  • Produced new content for Sunfire, Speakercraft, Elan

Email Infrastructure

At Message Systems, I was the first marketing hire in the San Francisco office, and for two of the four and a half years I was there I straddled product marketing and demand generation. I was charged with designing, managing, and optimizing global initiatives that supported both top of funnel and middle of funnel stages to meet pipeline and acquisition targets. 

 

Highlights: 

On-Demand
Rich Media

As a strategic advisor for Adobe Scene7, I led content development and research, digital strategy, brand marketing, and strategic relationship management. I developed a content library that included customer case studies, white papers, and corporate blog development. I also managed outbound email initiatives, webinar strategy, and advertising/media planning.

 

Highlights: 

  • Webinar series resulted in 2X lead volume

  • Exceeded targeted goals quarter over quarter

Digital Media Management

At Roxio, I was the strategic team leader responsible for developing the overarching strategy and marketing roadmap in support of the Web Products & Services organization. I built and directed a global consumer-facing outbound email marketing program and launched a new SaaS arm. 

 

Highlights: 

  • Increased sales by more than 400%

  • Grew the installed base by 270%

  • Launched subscription service and built the brand

Project
Work

From Yahoo! SiteBuilder to Wells Fargo IRA and Asset Management, my project work has presented as digital campaigns, print, websites, experiential events, and beyond.

 

Highlights: 

 

 

 

 

 

  • Collaborated on the development of a data mining app later positioned for Apple acquisition.

 

To see more or discuss possible work let's talk >>
bottom of page